Stop fighting to find the trucking audience. We’ve already built it.
TalkCDL Media connects trucking companies, recruiters and industry brands with an established audience of professional drivers and trucking industry professionals through social media, videos, podcasts, branded content and targeted lead-generation campaigns.
Instead of simply buying another ad, put your company inside the content truckers and industry professionls are already watching, sharing and talking about.
Trucking companies spend thousands of dollars every month on recruiting, advertising, social media management and lead generation.
But there’s a fundamental problem:
You can pay someone to create content. You can’t instantly pay them to create an audience that trusts and engages with that content.
TalkCDL has spent years building an audience around trucking.
Our content covers the subjects drivers and industry professionals actually care about: trucking news, regulations, safety, driver pay, recruiting, equipment, trucking companies, life on the road and the issues shaping the industry.
TalkCDL Media gives your company an opportunity to become part of that conversation.
Traditional advertising disappears the moment the campaign ends.
Brand recognition compounds.
When Truckers and Industry Professionals repeatedly see your company associated with TalkCDL videos, podcasts and trucking content, your name becomes familiar. That matters whether you’re recruiting your next driver, introducing a product, promoting a service or simply trying to build a stronger reputation within the trucking industry.
Our goal isn’t to throw your logo onto a post, a podcast, a video or even an interview and call it marketing.
We integrate your company into a media platform built specifically around trucking.
Put your company in front of the TalkCDL social audience through sponsored content, branded videos and recurring brand exposure.
Campaigns can include:
Reach drivers while they’re doing what drivers spend thousands of hours doing every year: driving.
Reach Industry Professionals that follow TalkCDL every day
TalkCDL sponsorship opportunities can include host-read sponsor messages, company mentions, dedicated sponsor segments, recurring acknowledgements and customized campaigns.
Your company isn’t simply inserted into an advertising break. We can introduce your brand naturally within content created specifically for the trucking community.
Video gives your company something traditional recruiting advertising often can’t deliver: attention plus personality.
TalkCDL can create sponsored video content designed to introduce your company, promote an opportunity, explain what makes you different or simply put your name in front of a large trucking audience through our every day videos.
One successful piece of content can generate exposure far beyond what a traditional static advertisement can deliver.
TalkCDL currently reaches 2 million to 10 million views per month, just on our Facebook platform alone.
Need drivers?
Instead of relying exclusively on the same job boards and recruiting channels your competitors use, TalkCDL can help introduce your driving opportunities directly to a trucking audience.
Campaigns can be built around:
Don’t just buy exposure. Build a pipeline.
TalkCDL Media can create campaigns designed specifically to generate interested prospects for your company.
We can promote an opportunity across applicable TalkCDL media channels, create the message and call to action, collect responses, and help organize incoming prospects before they’re delivered to your team.
Depending on the campaign, leads can be generated for:
Campaign structure, qualification criteria and lead delivery can be customized around the client’s objectives.
Sometimes your company has a story that can’t be told in a 15-second advertisement.
Tell it.
TalkCDL can feature trucking companies, executives, industry professionals and trucking-related businesses through interviews, company spotlights and longer-form content.
Talk about how your company started. Introduce your leadership. Explain your equipment, freight, pay or company culture. Discuss the challenges you’ve overcome.
Give drivers a reason to know who you are before you ask them to work for you.
Not every company needs the same package.
TalkCDL Media can combine podcast exposure, social video, sponsored content, recruiting campaigns, interviews, brand placement and lead generation into a customized campaign.
We’ll work with you to determine what you’re trying to accomplish and build the campaign around that objective.
We’re already talking to them.
TalkCDL has been creating trucking content for years, covering the conversations happening inside the industry rather than trying to market to truckers from the outside.
That creates an important difference.
Your company can spend money building content and then spend even more money trying to find people to watch it.
Or you can put your company in front of an audience TalkCDL has already built.
Our media footprint extends across TalkCDL social channels, video, TalkCDL.com and major podcast platforms, giving sponsors multiple opportunities to reach the trucking community.
Suggested metric boxes:
457K+
Facebook Followers*
Millions
Social Media Views*
1M+
Podcast Downloads*
1000+
Podcast Episodes
10+ Years
Serving the Trucking Community
Don’t just tell prospective clients about reach.
Show them.
Think about everything required to reproduce a trucking media operation:
Content creation. Video production. Editing. Social media management. Audience development. Podcast production. Distribution. Community engagement. Advertising. Recruiting campaigns. Lead generation.
Then comes the hardest part:
Getting hundreds of thousands of people in your target industry to pay attention.
That’s what makes TalkCDL Media different.
You’re not starting at zero.
You’re plugging your brand into an established trucking media ecosystem.
TalkCDL Media opportunities are built for businesses that need the attention of truck drivers, owner-operators, fleets and trucking professionals.
That includes trucking companies, driver recruiters, truck dealerships, insurance companies, factoring and financial services, compliance providers, trucking technology companies, truck stops, parking services, training providers, equipment manufacturers and other businesses serving the transportation industry.
Views are valuable.
Recognition is valuable.
But eventually marketing needs to produce an opportunity.
That’s why TalkCDL Media campaigns can be designed around the action that matters to your company, whether that’s generating driver applications, collecting qualified leads, driving website traffic, promoting a product, introducing a service or building long-term brand recognition.
Your goal determines the campaign.
Tell us what you’re trying to accomplish.
Need more drivers?
Want more trucking companies to know your product?
Launching something new?
Trying to increase brand recognition?
Looking for an alternative to pouring more money into the same advertising channels?
Let’s build a TalkCDL Media campaign around it.
Let’s put your company in front of them.
Talk with our team about sponsorships, advertising, recruiting campaigns and lead generation.
No generic package required. Let’s talk about what you’re trying to accomplish first.